Friday, June 26, 2009

“I Choose to Recycle”- Belgrade Beer Fest

“The Belgrade Beer Fest”, an annual festival of beer, music, and fun, will be held from August 12 to 16 at the “Usce” riverside beach park in Belgrade, organizers announced it. The President of the newly established Organizing Committee, Mr. Slobodan Milosavljevic said that the goal of the Festival is to become a recognizable Belgrade tourist and cultural brand.
With 600.000 visitors and 44 music bands participating at the last year’s event, Belgrade Beer Fest is already one of the major summer tourist attractions in Belgrade.
The slogan of this year’s fest is “I choose ti recycle” . One of the goals of the festival is to raise the environmental awareness among Belgrade’s youth with the particular attention to recycling. Part of the festival revenues will go for the purchase of recycling bins to be placed near Belgrade schools. Over 30 beer producers will participate in this year’s festival representing some of the best European and Serbian brands like Beck’s, Heineken, Tuborg, Amstel, Carlsberg, Weifert, Jelen Pivo, Grolsch, and others.
The final number of the music performers and DJs is still not available, but some of the well-known bands like Slovenian “Lajbah”, “LMT Connection”, and “Stereo MC” already confirmed their participation.

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